Case

This client from Mexico initially had no experience with imports and was distributing some Chinese brands locally. As their business grew, they began considering direct imports to meet expansion needs. Since importing TBR products into this market requires sending samples for certification—a process that is both time-consuming and labor-intensive—we invested considerable effort during the initial negotiations. Ultimately, our highly compatible products and excellent service convinced the client to choose us.

Today, they have become a regional distributor for our Sunlife brand. We are delighted to see that our products make up a larger part of his purchases. Moreover, the client is looking to gradually expand into other regions to vigorously promote both our brands, continuously increase sales, and capture market share.

Friend, if this is your first time importing, don’t worry—Lander Tyre is skilled at handling all kinds of challenges and will become your trusted and reliable advisor.

We have been cooperating with our Thai customer for five years. During this time, the customer mainly purchased LANDER TBR and port tires from us, and through years of collaboration, we have built a strong foundation of trust.

Based on this solid relationship, the customer started purchasing SUNLIFE TBR series this year to further expand their market business. To support our partner, we also provided a variety of free promotional items, such as SUNLIFE-branded shirts, caps, pens, and more, helping them promote the brand effectively in the local market.

What’s more, the customer always takes the initiative to share unloading photos and usage feedback after receiving shipments. This high level of cooperation and communication makes our partnership both smooth and efficient.

We believe that with continued promotion, SUNLIFE will further strengthen its presence in the Thai market and deliver greater value to our customers.

We have been working with our Australian customer for three years, and throughout this period, the customer has consistently positioned SUNLIFE as a premium-quality brand, rather than an economy or low-cost option.

Take the 11R22.5 SNL515 as an example: after being installed on container trucks — a harsh operating environment with frequent sharp turns and high tire wear — the tire was tested and still retained 30% tread depth after 11 months of use. This result demonstrates the outstanding wear resistance of SUNLIFE, which has greatly satisfied the customer.

In addition, the customer started testing our premium SUNLIFE PRO series 295/80R22.5 this year as an alternative to other brands (such as Jinyu), further proving the competitiveness of SUNLIFE in the premium market.

With consistent performance and proven durability, we believe SUNLIFE will continue to strengthen its premium positioning in the Australian market and deliver long-term value to our partners.

Our cooperation with our Malaysian customer has been ongoing for one and a half years, and the feedback has been very positive. The customer highlighted that SUNLIFE 295/80R22.5 stands out among brands in the same price range, delivering the longest mileage, stable quality, and excellent durability, which has won the trust of many loyal buyers.

In addition, our premium SUNLIFE PRO series was introduced to the Malaysian market this year. With superior performance and reliability, it has quickly received unanimous praise from local fleets.

We are confident that as we continue to expand, the SUNLIFE brand will build a stronger presence in Malaysia, gain higher brand recognition, and create lasting value for both distributors and end-users.